As is tradition, every so often I find myself ”returning” to the website with “renewed energy.” This is of course code for something far darker… I had another little breakdown and simply didn’t care about the website for weeks at a go. Through a cocktail of means, I am looking at things in a “do things right, make things better” mode, again.
This is the mode I want to be in, the mode I believe human beings are “supposed” to be in. And one better: “do things right, make things better… learn and document all you can.”
I have mentioned before that I intend to start a new religion and a new political party… and I realize I need to do one better on that, as well… but I’m not as clear on what to call that final organization. School, university, library… junto, administration, congress… research, data, knowledge… not sure which way to go on that one, yet. But that’s a bridge for some other day’s burning, as I’m already having a tough enough time figuring out what to do next with the two I’ve already named. Recently, when I’ve tried to write about the religion or the party, I find myself drawn back to a basic message… and I took that basicness as a sign that i had simply not developed it properly. So I spun, trying to think of something to write that didn’t boil down to the same old drone.
I saw an article on the web today, I’ll not link it because it was basically an advertisement, but the gist of it was interesting: the presenter drew attention to the ways “cults of personality” used their message to their audience that were different from a “typical” advertiser: the product was the result of the underlying identity, rather than the product promoting some identity. The presenter used Apple and Donald Trump as examples… suggesting that we all were more willing to accept Apple’s music player than, say, Dell’s, because Dell was thought of as a computer company jumping on the next product bandwagon, while Apple was thought of as a “Think Different” company that made some good computers, so why not music players? Trump’s popularity in not in the results of his actions, but rather the complete confidence that ANYTHING he does is to “Make America Great Again,” regardless of the action’s inherent flaws and failures.
So, I decided to take thus as a positive sign: my fixation on centering all this on “doing things right and making things better” is actually a positive form of branding and advertising.
I am looking forward to presenting new Tie Dyed Church and Tie Dyed Party material soon. I feel as though a recurrent theme that I was once afraid was holding the concept back is actually going to be a positive in the presentation of the whole package.